Now that we have official election results from nearly every state, we wanted to offer some closing thoughts on election 2012. … Our nation now takes two months to vote, and two months to count the votes. This is unacceptable. It is unwise for balloting to start so many weeks […] Read more »
Election 2012: The Money. The Truth. The Story.
Marty Kaplan, of the USC Annenberg School, discusses the ramifications of the 2012 presidential election. Read more »
Obama’s Data Techniques Will Rule Future Elections
… The scope of the analytic research enabled it to pick up movements too small for traditional polls to perceive. … For the most part, however, the analytic tables demonstrated how stable the electorate was, and how predictable individual voters could be. Polls from the media and academic institutions may […] Read more »
How President Obama’s campaign used big data to rally individual voters
… The significance of [Dan] Wagner’s achievement went far beyond his ability to declare winners months before Election Day. His approach amounted to a decisive break with 20th-century tools for tracking public opinion, which revolved around quarantining small samples that could be treated as representative of the whole. Wagner had […] Read more »
Voters give both 2012, Obama mixed reviews
American voters are sharply divided over how things went this year, and they continue to give President Obama mixed reviews. Meanwhile, voters are almost twice as likely to say Obama will be one of the country’s “worst” presidents as to say he will be one of the “greatest,” according to […] Read more »
To Win in 2016, the GOP Must Modernize Its Campaigning Now
It’s often said that people aren’t as brilliant or talented as they seem when they win, or as dumb or inept as they seem when they lose. That should be kept in mind in any analysis of the 2012 general-election campaign. It’s easy to talk about how great and effective […] Read more »