Political ads: Not as powerful as you (or politicians) think

In the weeks before the 2012 election, pundits debated the impact of President Obama’s team’s unorthodox advertising strategy and Mitt Romney’s side’s last-minute “ad bomb.” Now, with the election returns in, we can begin to assess just what the presidential candidates and their allies got for the hundreds of millions […] Read more »

After a Highly Partisan Election Year, Survey Finds Less Group Conflict

After a divisive presidential campaign that focused on such polarizing issues as economic class and immigration, a new Pew Research survey finds that the American public perceives less conflict between groups at the center of these debates now than before the campaign began. [cont.] Rich Morin & Seth Motel, Pew Read more »