Last November on election day McLaughlin & Associates completed our post-election poll. As we all know President Obama was re-elected by as decisive a margin as George W. Bush received in 2004. It was an election where President Obama won the Democratic vote 92% to 7%. Governor Romney won the […] Read more »
Did President Obama ‘divide the country’ in 2012? No worse than usual.
On Sunday, former Florida Gov. Jeb Bush said this of President Obama’s 2012 campaign during an appearance on CBS’s “Face the Nation”: “He didn’t win in a landslide. He won by three percentage points, but he won by waging a very effective campaign, and he won by in some ways […] Read more »
It’s not Romney’s fault – the economy helped re-elect Obama
Sometimes there are beliefs that just won’t die, no matter how false they are. Witness a new article in Commentary by Michael Gerson and Peter Wehner. The authors argue that given the weak economy, Mitt Romney should have won the 2012 election. To be fair, these authors didn’t invent the […] Read more »
Video: Presidential Pollsters: Tracking Public Opinion
During the 2012 election, presidential campaigns used a sophisticated mix of quantitative and qualitative data to understand voter concerns, test ideas, and create the most compelling messaging for their candidates. In this discussion, top researchers from the Obama and Romney campaigns provide a behind-the-scenes look at this process. Institute of […] Read more »
Overwhelming Hispanic Support for Obama Wasn’t Preordained in 2012
… Given the key role that Latinos had played in Obama’s 2008 win, this particular leg of his coalition looked pretty wobbly just a year and a half before Election Day. Little wonder that when pollsters, including Gallup, Peter Hart and Bill McInturff for NBC News and The Wall Street […] Read more »
Gallup’s Ongoing Review of Presidential Election Polling
There has certainly been a great deal of discussion about election polling after last November’s presidential election, more than I recall seeing over the last five presidential elections. Some of that focused on our Gallup Daily tracking program. From our perspective, the goal is to be as accurate as possible […] Read more »