Four reasons it’s hard to campaign your way to the presidency

The narrative after the 2012 campaign was that President Obama’s victory was due to his superior campaign — better messaging, better technology, better organizing, better everything. But this narrative had a circular logic to it: Obama won because of his superior campaign, and we know that his campaign was superior […] Read more »

Inside The American Crossroads And Koch Post-Mortems

… In the wake of big Democratic victories in 2012, the outside groups that raised and spent so much on Republicans’ behalf have spent a considerable amount of time and effort analyzing their performance. Their goals are two-fold: Improve their strategies and tactics in order to win future races, and convince […] Read more »