Unlike any time I recall in the 20-plus years I have studied the youth vote, elements within both parties recognize that Gen Z and young millennials are a political force. Democrats know they cannot build a winning coalition without optimizing the youth vote; Republicans are warming to the idea they cannot reclaim the presidency without competing for it. …
The problem Republicans have with young people is not messaging, though — it’s a fundamental misalignment in values and a lack of authentic, ethical, and trusted messengers who speak to the concerns of most Gen Zers.
To test this theory, my colleagues and I at SocialSphere conducted a survey in concert with the release of the paperback edition of FIGHT: How Gen Z is Channeling Their Fear and Passion to Save America. We identified three core issues that account for a large portion of the gaping Gen Z – Republican divide these days. CONTINUED
John Della Volpe, JDV on Gen Z
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