… Back in 2020, only two years after its global launch, TikTok said it had 100 million users in the United States. This week it announced the figure had climbed to 150 million. That figure represents about 45% of the 332 million men, women and children that make up the U.S. population — the exponential growth in less than five years — and a huge audience ready to tune into any online discussion. The company also says the app has been downloaded 210 million times in the United States.
But TikTok’s biggest difference from other social media is not remarkable audience growth, it is remarkable revenues. The young app is bringing in billions in ad dollars and giving some content creators the ability to earn income. …
Taken together, TikTok’s audience and revenue numbers suggest a pretty strong constituency for the platform, but a look at some recent polling suggests there might be some room for congressional action on it. The partisan differences of opinion on TikTok are somewhat muted. CONTINUED
Dante Chinni, NBC News
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