Why it’s better to start a presidential campaign early

The nascent 2024 presidential campaign seemed to hit a different gear this week with Nikki Haley entering the Republican primary. The former South Carolina governor and onetime United Nations ambassador joins former President Donald Trump as the only major competitors to declare bids for the presidency.

Haley’s announcement, and the lack of one so far from President Joe Biden and a slew of Republicans, including Florida Gov. Ron DeSantis, got me thinking: Do primary winners tend to be early or late entrants to the presidential race?

The answer depends on who else is running. If you’re in a primary without an incumbent, then it’s better to be early, while it matters far less with an incumbent running. CONTINUED

Harry Enten, CNN


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