It’s another election cycle and many are wondering: Will the polls miss again this year? Because it’s true, polling has gotten a lot tougher these days. People aren’t picking up the phone. Nobody wants to talk to pollsters. It’s becoming a crisis for the polling industry.
Today on the show, we head to Marist College — home of the Marist Poll — to learn how to be pollsters ourselves. We break down the science of polling, and find out all the tricks that pollsters use to get people to finish their surveys. CONTINUED
Jeff Guo & Nick Fountain, Planet Money
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