… Hispanic voters are becoming a key part of swing voters that both parties are going to have compete for to build a majority coalition. However, these voters will be more difficult to reach with narrow, base issues. When either party runs base campaigns, they are simply not talking to Hispanics in today’s political environment, and likely tomorrow’s as well.
To win the Hispanic vote, candidates have to offer policies that appeal to the same economic concerns that traditionally have characterized independents. CONTINUED
David Winston (Winston Group), Roll Call
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