… As a professional pollster, my advice to the nerve-wracked polling junkie is simple: Take a deep breath, embrace the uncertainty and go beneath the surface of the polls to better understand the dynamics this year.
It’s true that my industry has struggled at times to accurately gauge public opinion, particularly in the Trump era. Is it possible that we’re missing Republicans or Trump supporters in surveys? Perhaps. But it’s just as wrongheaded to assume that polls are inevitably faulty and that historical trends or calculations to unskew the polls are more important. …
So here are three tips to getting to the one poll that does count: Election Day. CONTINUED
Stephen Clermont (Change Research), Politico Magazine
The OPINION TODAY email newsletter is a concise daily rundown of significant new poll results and insightful analysis. It’s FREE. Sign up here: opiniontoday.substack