… First-term presidents are usually their party’s nominee in the next election. Aside from that, however, conventional wisdom suggests it’s too early to say who the 2024 contenders will be. We’re not so sure. We believe that even this early, we can gain insight into who the nominees will be by asking Americans the right question.
Most surveys ask who Americans support for president by having them choose from a list of prominent politicians. We take a different approach. Instead, we ask respondents to name who they would like to see on the ticket. This more open-ended technique has proved remarkably accurate. CONTINUED
Jonathon P. Schuldt & Peter K. Enns (Cornell), Monkey Cage
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