Political polling has come under sharp critique as a result of lackluster performances in two straight election cycles. Yet, despite the public’s skepticism, polling is more important than ever. In his new book Strength in Numbers: How Polls Work and Why We Need Them (W. W. Norton, 2022), G. Elliott Morris of the Economist offers a compelling and necessary corrective to those who argue that polls exist only as imperfect instruments for predicting election outcomes. He argues that polls play a crucial role in improving democracy and charts a path for the polling industry’s future.
Join AEI for a presentation of the book, followed by a panel discussion on the future of political polling.
American Enterprise Institute
The OPINION TODAY email newsletter is a concise daily rundown of significant new poll results and insightful analysis. It’s FREE. Sign up here: opiniontoday.substack