Polling in an Era of Political Polarization

I’m often asked about the value of national public opinion polling in an era of rigid political polarization and within a system where members of the U.S. House and Senate are elected at the district and state level, not in national elections. Certainly, polling keeps the people of the nation informed about each other and helps fulfill our natural interest in what others think and feel. But national polling is, or should be, important for the nation’s elected representatives as well, as I will explain. CONTINUED

Frank Newport, Gallup


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