Elon Musk’s buy-in to Twitter is not top of mind for most, but for the very online it is a major development

New snap public opinion research conducted by Ipsos finds that the majority of Americans are not familiar with Elon Musk’s recent purchase of significant amounts of Twitter stock, making him the social media company’s largest single shareholder. …

However, among heavy Twitter users (defined as daily or more), awareness is much higher, with two-thirds (65%) saying they are familiar with the purchase. A plurality of the “very online” also believe that Musk will “cause Twitter to allow greater free speech on the platform” (40%) and “improve the quality of discussion on the platform” (40%). CONTINUED

Ipsos


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