One year after its lowest-rated telecast ever, the Academy is looking for ways to bring viewers back — and entice younger audiences to watch. A THR/Morning Consult poll of adults 18-34 is shedding light on what that age group really wants.
The Academy’s choice to pretape eight categories sparked controversy but may prove popular among younger viewers, with 66 percent reporting that the top awards — best actor, actress, director and picture — are a major reason to tune in. CONTINUED
Aaron Couch, The Hollywood Reporter
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