… As news outlets prepare for the 2022 midterms and beyond, many are grappling with how to best cover polls as part of an accurate and balanced news diet. The question remains: How can we get the most useful information out of polling — and convey that information well — while avoiding pitfalls of small sample sizes, leading questions, and the narrowness of horserace coverage? CONTINUED
Celeste Katz Marston, Nieman Reports
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