Labels matter, and nowhere have we seen this exemplified more throughout the centuries than in controversies over names used to describe racial and ethnic groups. …
One of the central threads in critiques of the use of “Latinx” is evidence measuring the opinions of rank-and-file Hispanic Americans themselves. These data show that relatively few Hispanic adults have even heard of the term, and very few indicate an interest in using it to describe their ethnicity. …
Overall, to the extent there is a controversy, it is apparently not so much generated from the bottom up — that is, discontent in the ranks of Hispanic Americans over the labels used to describe them — but rather a controversy developed by thought leaders and activists from the top down. CONTINUED
Frank Newport, Gallup
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