A new poll of Hispanic voters finds the term “Latinx” does not resonate among them and 40 percent say use of the word bothers or offends them.
The poll was conducted in mid-November by Bendixen & Amandi International, a Democratic firm focusing on Latino outreach. It found that 30 percent of Hispanic voters — 24 percent of Democrats and 43 percent of Republicans — are less likely to support a politician or political organization using the word.
“The numbers strongly suggest that the use of this term may actually be counterproductive, as opposed to productive, because only 2 percent of Hispanic voters nationally embrace the term,” said Fernand Amandi, the firm’s principal, who’s worked on a number of national and presidential campaigns. CONTINUED
Carmen Sesin, NBC News
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