… Now, I have been pretty clear in these pages that I think polling as a methodology no longer works the way people think. It is a rougher measure and can leave important groups out of the equation. It has value but it also has serious limits: It is far less useful than it used to be for prognosticating close elections. Low response rates allows greater risk of response bias and, as a result, sampling is more complex. …
Here’s what I think are actually the remedies to better political research by campaigns: CONTINUED
Diane Feldman, View from the Pearl