In the past four months the COVID-19 vaccination campaign has gone from a desperate, chaotic search for scarce vaccines to enough vaccines for everyone who wants one. The problem now is different; in order to get to herd immunity most experts say we need at least 80% of the population vaccinated, evenly enough distributed across the population to avoid hot spots. …
After extensive field research, the nonpartisan Covid Collaborative and the Ad Council determined that most Americans regard getting vaccinated as a personal choice, not a duty. Accordingly, they have adopted “It’s up to you” as the slogan for their public information campaign while stressing the personal benefits of inoculations, such as long-deferred face-to-face reunions with parents and grandparents. By contrast, the Biden administration has chosen a more civic-minded slogan, “We Can Do This,” which may turn out to be less appealing to Americans who mistrust government or Democrats. CONTINUED
William A. Galston & Elaine Kamarck, Brookings Institution
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