Every election comes with its own ‘branded’ swing voter. In the 1990s and early 2000s, we had soccer moms and NASCAR dads, as well as security moms and office-park dads. Over the last four years, the typical swing voter was either defined as an upscale suburban resident (Peloton moms) or a white working-class voter in small-town America. But, these groups all share one thing in common: race. The working assumption in modern politics is that the more diverse the electorate, the better for Democrats, and the whiter the electorate, the better for Republicans.
And, as a broad generalization, this is true. However, it doesn’t do justice to the inherent swingy-ness found within non-white communities. CONTINUED
Amy Walter, Cook Political Report