Stop saying Covid vaccine passport and learn from messaging missteps of the past

… Let’s not mince words anymore. This nationwide public health crisis was politicized, and partisan divides contributed to the loss of American lives. That is a fact. And mistakes in messaging continue to plague the vaccine rollout within certain communities. The question before us is whether we can rise to the challenge right now, put aside the “I told you so’s,” and move forward intelligently as well as truly united.

The national conversation about vaccine passports has shown that we have learned little from messaging missteps of the past year. CONTINUED

Brian Castrucci & Frank Luntz, CNBC


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