… Exit polling traditionally involves interviews with a randomly selected sample of voters conducted as those voters leave their polling places. Unlike pre-election polling, where voters can only be identified using screening questions or a history of voting on a voter file, meeting voters where they are ensures that those included in the survey have actually cast their ballots.
But carrying out a poll exclusively that way during a pandemic, when more than 90 million have already cast their ballots, would not be a representative measure of the full electorate.
To make the 2020 survey more representative, Edison Research has made modifications to the methodology it uses to carry out the exit poll for the National Election Pool, a news consortium made up of CNN, ABC News, CBS News and NBC News. CONT.
Jennifer Agiesta, CNN
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