At the difficult art of winning highly competitive elections, former U.S. Sen. William Cohen, R-Maine — who never lost one — was very good indeed. … An engaging man with an earned reputation for working across Washington’s partisan divide, Cohen offered this astute advice for electoral success: “I don’t care how great your ideas are or how well you can articulate them. People must like you before they will vote for you.” …
Whatever you thought of the not-so-great first debate, Trump may have struck some as forceful, assertive, combative or feisty. But there is no one who watched him interrupt, insult, talk over, bully and pose who could honestly say, “I don’t know; I just found Donald Trump more personally likeable.” CONT.
Mark Shields