A robust public polling industry is a marker of a free society. It’s a testament to the ability of organizations outside the government to gather and publish information about the well-being of the public and citizens’ views on major issues. In nations without robust polling, the head of government can simply decree citizens’ wants and needs instead. …
One way to help avoid a repeat of the skepticism about surveys that followed the last presidential election is to narrow the gap between perception and reality when it comes to how polling works. CONT.
Courtney Kennedy, Pew Research Center