The Only (Other) Poll That Matters? Exit Polls and Election Night Forecasts in BBC General Election Results

This article examines the role of results forecasts and exit polls in BBC general election night broadcasts from 1955 to 2017. Despite the substantial role played by academics in results programmes, in devising forecasts and analysing results as they emerge, academic literature on election night broadcasts is scant. This article charts the development of election night forecasting over time and its implications for the structure and content of election night broadcasts. CONT.

Stuart Wilks-Heeg & Peter Andersen (U. of Liverpool), Political Studies


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