As we enter a new decade, it may be useful (or at least interesting) to reflect on the major changes in polling during the past decade.
The polling industry, especially that part of the industry that involves national polls conducted for news media consumption, is undergoing a major transition – from mostly telephone polls conducted using probability samples, to online polls with non-probability samples that are statistically adjusted to look like the larger population they are intended to represent. By the end of this decade, it is likely that few, if any, major media organizations will conduct the standard telephone poll when surveying the national population. …
In the meantime, looking back – here is my list of the top five developments in the past decade: CONT.
David W. Moore, iMediaEthics