With Impeachment in the News, Ads Are Staying Away From Politics

… With impeachment in the news and the 2020 campaign sparking nasty hashtags on social media, it has become routine for companies to reject pitches for ads that even touch on politics. They have also asked that their ads be placed far from candidates’ campaign spots.

“It’s like McCarthyism — people are too frickin’ scared to say anything,” said Gaston Legorburu, a longtime advertising executive who founded the agency Glue IQ. “I’ve seen briefs where on Page 1 they’re telling you to, by all means, stay away from anything that is political.” CONT.

Tiffany Hsu, New York Times