General election campaigns provoke a lot of attention and criticism of opinion polls. Some of that is sensible and well-informed… and some of it is not. This is about the latter – a response to some of the more common criticisms that I see on social media. Polling methodology is not necessarily easy to understand and, given many people only take an interest in it at around election time, most people have no good reason to know much about it. This will hopefully address some of the more common misapprehensions (or in those cases where they aren’t entirely wrong, add some useful context). CONT.
Anthony Wells, UKPollingReport