With the presidential election a year away, pollsters will barrage the country with poll questions to get the pulse of the voters about the candidates.
But how these media-reported polls are received by the public is often viewed with skepticism. In fact, a new study by researchers at the University of Michigan and University of Pennsylvania indicates that individuals disproportionately find polls more credible when their preferred candidate is leading. CONT.
U. of Michigan
See also: If my candidate is behind, the poll must be biased