For all his negative poll numbers and impeachment-related liabilities, President Trump has a decisive advantage on one key election battleground: the digital campaign.
Under the management of Brad Parscale, the Trump re-election machine has devoted millions more than any individual Democrat to increasingly sophisticated microtargeting techniques. …
Trump’s operatives have been working since 2016 to develop and test techniques to identify voters, determine message effectiveness and develop tools of electronic communication. CONT.
Thomas B. Edsall, New York Times