Latino voters will make up an increasing share of the electorate in 2020 and, while they predominantly support Democrats over Trump, there is a significant amount of work to be done. Health care and immigration are the top issues for Latino voters in Florida, Arizona and Nevada, but Democrats must conduct significant outreach to engage voters on the specifics of Trump’s policies to fully take advantage of the salience of the messages available to us, particularly on economic issues. While views on the strength of the economy are generally positive, a majority of voters surveyed in all three states said they do not believe they benefit personally from Trump’s economic policies.
Trump’s immigration policies are deeply unpopular with the Latino communities in these states, and can be seen as emblematic of his larger racist and divisive message that, not surprisingly, is toxic with Latino voters.
While the effectiveness of health care and other economic messages are similarly strong among Latino voters as across all battleground voters, it is a strategic imperative to make the messaging and creative culturally competent and relatable to the diversity of experiences within the Latino community. CONT.
Latino Decisions