Today, CNN is launching new standards for reporting on polling. These standards will serve to elevate research conducted by the most skilled pollsters and will make it easier for readers and viewers to understand what a poll says.
The news is flooded with polls every election year. Those looking to raise their profile have discovered that frequent polling on newsworthy topics can get a lot of attention. But not all of those polls deserve to be taken as seriously as polls conducted by researchers doing surveys to contribute to the public’s understanding of the American people. CONT.
Jennifer Agiesta, CNN