Berkeley moves to the forefront in California political polling

In just the last three years, the Berkeley IGS Poll has risen to the forefront of a new era in polling, tapping into information that Californians may choose to provide — their age, race, ethnicity, gender and political affiliation — when they register to vote.

And while the poll, produced by UC Berkeley’s Institute of Governmental Studies (IGS), is focused only on California, its reputation as a leading poll has gained national prominence. CONT.

John Hickey, Berkeley News