The first presidential general election debate of 2016 was historic in many ways, featuring two unique candidates and the largest audience in history with just over 84 million viewers. We explore the emotional impact of this widely-viewed debate on viewers in our new article, entitled “Gender Differences in Emotional Reactions to the 2016 Presidential Debates.” …
Through the use of a controlled within-subjects experiment, our study allowed us to measure changes in attitudes and responses to the candidates after exposure to the debate. CONT.
Kim L. Fridkin, Sarah Allen Gershon, Jillian Courey, Kristina LaPlant, Political Behavior