Today, companies have an immediate opportunity. Americans have an outsized appetite to take action on issues and drive change. They expect brands to do the same – and to engage with them as consumers and employees. …
At a time when Americans are losing faith in institutions to drive change, they are more engaged and motivated to drive change themselves. Given this new reality, companies have an unprecedented opportunity to engage with their consumers, employees, and stakeholders, who are ready to act on the issues that matter most to them. CONT. – pdf
Global Strategy Group
