There is an alternate reality in American politics, and it plays an outsized role in the way many experience and form opinions on the most important issues facing the country. Progressives should be mindful of the challenge from the Fox News echo-chamber and how it skews public perceptions. At the same time, there may be opportunities to reach people who aren’t in the chamber: Republicans who don’t watch Fox News, and non-Republicans who do.
The influence of Fox News Channel is undeniable: from their audience to their biggest promoter, President Trump. A third (34%) of Americans report watching Fox News a few times a month or more. Most of these Americans (19% overall) also identify as Republicans or as Republican-leaning independents.
Crossing this segment with questions covering a variety of issues and topics in the latest Navigator, one thing is clear: where Republican partisan affiliation and the Fox News echo-chamber overlap, there is near unanimity on the politics and even the facts defining the Trump presidency. This is the “FoxHole.” CONT.
Navigator Research
