Imagine opening up the Twitter app on your phone and scrolling through your feed. Suddenly, you come across a hyper-partisan tweet calling Hillary Clinton the “godmother of ISIS.” It’s from a user you do not follow, and it’s not in your feed by virtue of a retweet from a user you do follow. So how did it get there?
Over the last several months, Twitter has begun inserting what it believes to be relevant and popular tweets into the feeds of people who do not subscribe to the accounts that posted them. In other words, Twitter has started showing users tweets from accounts that are followed by those they follow. CONT.
Oliver Darcy, CNN Business