Faced with a big change in responses to a particular question, some announce a major shift in public opinion and scour the world in search of a cause.
By contrast, when I see a big jump in the numbers, as my staff will attest, I respond by saying, “Let’s figure out what’s wrong with our poll.”
This week’s announcement by the truly great pollsters at Marist illustrates the difference. CONT.
Mark Mellman (Mellman Group), The Hill