Minnesota Sen. Amy Klobuchar announced her candidacy for president at a rally in Minneapolis on Sunday, becoming the fifth Democratic senator1 to launch a campaign. In contrast to some of the big names — Kamala Harris, Cory Booker, Elizabeth Warren — who had been expected to run for president for years, Klobuchar is a little bit more of a homespun, independent-label candidate.
But being on an indie label has its upsides and downsides. On the one hand, there’s perceived authenticity and the ability to build momentum from modest expectations. On the other hand, there’s the question of whether your product can get into the hands of consumers without having major-label marketing muscle behind it — and, if so, whether it can expand beyond a niche audience.
So this article is meant to provide a relatively comprehensive assessment of Klobuchar’s strengths and weaknesses — rather than being either a “devil’s advocate” argument or a best-case scenario. CONT.
Nate Silver, FiveThirtyEight