The most obvious solution to the problems with telephone polling is to administer polls online. That is a solution to the burgeoning cost of polling but not to the problem of whether the sample is representative of the electorate. Internet polling is less expensive and many companies provide polling panels that can mirror population demographics. But there is no way around the reality that people who are less interested in politics are disinclined to complete polls about politics even if they are interested enough to vote. CONT.
Diane Feldman