Pro-Trump messaging in political ads continued through August. Almost 36,000 ad airings in U.S. House and U.S. Senate races mentioned Donald Trump in a positive fashion between August 1 and September 3, which is 13.4 percent of all ad airings in those races. By contrast, 4.8 percent of ads mention Trump in a negative light (Table 1).
As Figure 1 shows, this embrace of Trump is unlike past midterms. Trump has seen a greater percentage of positive mentions than any other president in the past 16 years, including George W. Bush in 2002, who was extremely popular at the time. CONT.
Wesleyan Media Project
Presidential References in Congressional Midterm Advertising
