They’ll do it live: The New York Times is going beyond poll results and showing how the numerical sausage gets made

You may have heard there are some important elections coming up in the United States — ones that might have an impact on how some minor governance issues we’ve been having could play out.

The return of big elections means the return of large-scale election polling, and if you were alive in 2016, you may recall that that doesn’t always go well. …

Rather than the traditional model — a poll is conducted, analysis is done, results are reported — the Times will be showing the results of its polls in real time, phone call by phone call. …

Personally, I find this stuff fascinating, I don’t put any particular emotional weight on a 1-point lead in one direction or another, and I applaud the Times for putting this much work into exposing the inner workings of what typically gets reduced to a plus sign and a positive integer.

But I do wonder if the laudable “transparency” at work here will have any of the intended impact. CONT.

Joshua Benton, Nieman Journalism Lab