Online news outlets and social media platforms are key sources of news consumption today, yet how consumers evaluate the trustworthiness of this content remains underexplored. Gallup, in partnership with the Knight Foundation, built an online platform to assess trust in the media.
The first cycle of experiments conducted on the platform show a statistically significant decline in overall trustworthiness in conditions that reveal the news source. This finding has interesting implications for news aggregators that compile news stories from a variety of sources. CONT.
Knight Foundation