… The mysteries of the aesthetic response, and the creative impulse, have become a burgeoning area of inquiry for scientific researchers across many disciplines. They hope quantifiable data and statistical analysis can help explain matters that some consider ineffable — like why we paint or sing, or why we naturally favor Van Gogh’s sunflowers over the landscapes we encounter in budget hotel rooms.
Nearly two dozen research labs across the United States are studying aesthetics — examining not just the visual arts but domains like music, literature and performance — and pumping out scientific papers in disciplines that include anthropology, neuroscience and biology.
But, at its core, much of the research in this growing field of “experimental aesthetics” boils down to efforts to solve two age-old enigmas: What is art and why do we like what we like? CONT.
Tom Mashberg, New York Times