… Close to two-thirds of Americans now say they’ve bought something on Amazon, according to a new NPR/Marist poll. That is 92 percent of America’s online shoppers — which is to say, almost all of them. More than 40 percent say they buy something on Amazon once a month or more often. In fact, when people shop online, they’re most likely to start on Amazon.
E-commerce has been in hypergrowth mode since it started. Still, only about a 10th of all our shopping dollars are spent over the Internet. And in the overall retail universe, Amazon does trail far behind Walmart in annual sales. But in the world of e-commerce, Amazon is king. CONT.
Alina Selyukh, NPR