This is the first piece of our series, Innovation in polling.
In part 2: we discuss issues involved with Online Panels which are increasingly replacing RDD.
In part 3: we discuss issues involved with Assisted Crowd Sourcing.
In part 4: we introduce Random Device Engagement (that is what we do!).Part 1: Old polling at the brink of irrelevance
2015 and 2016 saw high-profile polling failures throughout the world. In the summer of 2015, before Brexit and the 2016 US election, The New York Times asked, somewhat rhetorically: “What is the matter with political polling?” Implying that there was already a crisis of confidence in polling. CONT.
Tobias Konitzer & David Rothschild, PredictWise