AP announces debut of new Election Day survey

The Associated Press announced today it will debut a new election survey in November aimed at capturing the opinions and preferences of voters as they choose who to vote for, along with the reasons behind their decision.

AP VoteCast is based on a decade of research and experimentation that moves away from traditional, in-person exit polling to a new, more accurate approach that reflects how Americans vote today: not only in person, but also increasingly early, absentee and by mail. CONT.

Associated Press