… Donald J. Trump’s victory came as a surprise to a number of advertisers, spurring soul-searching questions about how well they understood Americans who do not live in coastal cities and what the sharp political polarization in the country meant for the messages they create.
When HP marketers met to review a new ad campaign a month after the election, they said they found themselves asking, “Do we think the situation we are portraying here is relevant to the Trump voter?”
The result of all this contemplation? Marketers are now making concerted efforts to study the lives and likes of Americans who live outside New York and California. CONT.
Sapna Maheshwari, New York Times