Pollsters often assume respondents can remember basic political behavior. It’s not a wise assumption.
Professionals are often asking people whether they voted last year, who they voted for, whether they got a piece of mail or saw a particular ad.
We’ve got lots of good evidence that many people have difficulty remembering such things. And that’s not because they are impaired or particularly forgetful. It just goes along with being human. CONT.
Mark Mellman (Mellman Group), The Hill